Virgin Media Park: It’s playtime as the Cork home of Munster Rugby is renamed

Virgin Media and Munster Rugby announce exclusive five-year naming rights deal for Musgrave Park – now ‘Virgin Media Park’


Date: Wednesday 10th January 2024: Virgin Media is delighted to announce a new partnership with Munster Rugby, which will see the province’s Cork home, Musgrave Park, renamed as ‘Virgin Media Park’. The new naming rights sponsorship deal comes into play from the 10th of January and will run for five years.


As part of the agreement, Virgin Media will have total and exclusive ground naming rights, along with extensive branding at the venue. Virgin Media will also become the telecommunications and broadband sponsor of Munster Rugby, providing full-fibre connectivity both to Virgin Media Park (Cork) and Thomond Park in Limerick.


Virgin Media Park is one of the busiest sports venues in the country, hosting selected Munster senior men’s home games in the BKT United Rugby Championship, Munster senior women’s interprovincial fixtures, as well as home games for the Ireland women’s senior team, the Ireland men’s U20 team, plus multiple clubs and schools matches and other sports. The venue is also well known for its series of annual summer concerts, which will take place again in 2024.


The dedication and spirit of Munster Rugby players, along with the commitment and support of the local community, inspired Virgin Media to get behind the province and support their journey.


In 2023, Virgin Media rolled out its full fibre broadband to homes and businesses in Cork, ensuring more homes than ever can avail of Virgin Media’s superfast, 99.9% reliability broadband. This forms part of Virgin Media’s ongoing €200m fibre network upgrade for over 1m homes and businesses across Ireland.


Tony Hanway, CEO of Virgin Media Ireland said: ““We are delighted to team up with Munster Rugby and continue our commitment to investing in Cork and the wider Munster region.  Munster Rugby and Virgin Media share the same values of community, teamwork and excellence. We are thrilled to be supporting the Munster team and their ultra loyal fanbase, which is so renowned across the Rugby world. We look forward to seeing many more special sporting memories created on the field of play at Virgin Media Park.”


Ian Flanagan, CEO of Munster Rugby, said: “We are delighted to announce this new partnership with Virgin Media. Given how special Musgrave Park is, and the meaning it has to Munster Rugby and our community in Cork, we feel the new link between the venue and Virgin Media will work really well. We look forward to working with Virgin Media on maximising what we do at this iconic rugby, sports and community venue over the coming years.”