Virgin Media Television announce Virgin Mobile as the official sponsor of ‘Love Island’ Summer 2023
The deal sees Virgin Mobile owning full broadcast sponsorship of ‘Love Island’ exclusively on Virgin Media Two along with the spin-off shows ‘Aftersun’ and ‘Unseen Bits’, when the smash hit reality series returns next week.
Friday 2nd June 2023: Virgin Media Television are delighted to announce Virgin Mobile as the official sponsor of season ten of ‘Love Island’ which starts this Monday, 5th June 2023. The package includes full broadcast sponsorship of the series, along with popular spin-off shows ‘Aftersun’ and ‘Unseen Bits’. Virgin Mobile will also take full sponsorship across the Virgin Media Player and Virgin Media On-Demand service where viewers will be able to catch up on any episodes they may have missed.
This highly anticipated show returns exclusively to Virgin Media Television next week as host Maya Jama introduces viewers to a fresh bunch of lovestruck singletons, all in search of the summer of their lives.
Last Summer, 2.2 million viewers tuned in to season eight of ‘Love Island’ and ‘Aftersun’, with a record-breaking digital audience of 15 million streams across Virgin Media Player and On-Demand*.
Commenting on the sponsorship, Niamh O’Driscoll, Virgin Media Head of Brand & Marketing said: “We’re delighted to be coupling up with our colleagues in Virgin Media Television to sponsor Love Island for Virgin Mobile. It’s a perfect fit to bring our ‘Playtime’ campaign platform to life. We know from our research that 72% of Irish consumers say watching TV and great content is one of their favourite downtime activities and Love Island certainly is one of the content must see shows of the summer. Featuring Virgin Mobile allows us to build up awareness of our mobile offerings including exclusive deals and value to our broadband customers so we’re looking forward to being glued to all the action from the villa over the summer’ Niamh O’Driscoll, Head of Brand & Marketing”.
“We are delighted to be partnering with Virgin Mobile for the 10th series of the blockbuster that is Love Island,” added Tara Moran, Head of Sales, Virgin Media Television. “Love Island features in Virgin Mobile's latest campaign, so sponsorship of the series is the perfect way to amplify their existing communication strategy to that younger, digital native who show up in their droves each night to watch Love Island. With Irish talent joining from the get-go, I know it's going to be a great one. Monday, 9pm, Virgin Media Two - I can't wait.”
Images can be downloaded here: https://we.tl/t-nVLuuu6H2p
Love Island returns exclusively to Virgin Media Two and Virgin Media Player on Monday 5th June at 9pm. Love Island is sponsored by Virgin Mobile.