Virgin Media Television’s Ireland AM will be live from Cork as part of new Munster-focused ‘Backing Business’ Initiative

A number of local businesses will be featured on Monday’s show


14th May, 2021:  To celebrate the return of Virgin Media’s #BackingBusiness initiative, which aims to support five businesses across the Munster region with bespoke digital transformation packages, ‘Ireland AM’ will be broadcasting live from Cork on Monday 17th May from 7am – 10noon.


As part of the show, Ireland AM’s Alan Hughes will be showcasing a number of local businesses including Shane Kennedy from O’Mahony Jewellers, recent winners of Cork Business of the Year in the Cork Business Association Awards, Rose Daly from the award-winning Chocolate Shop in Cork city’s English Market and Joan Lucey of Vibes & Scribes, which is now one of the largest retailers for craft supplies, art supplies, wool, fabric, haberdashery, and upholstery supplies in Ireland.


The new #BackingBusiness initiative, in collaboration with Digital Business Ireland (DBI), Permanent TSB, Milk Bottle Labs and Munster Local Enterprise Offices, has now opened for applications. Businesses throughout Cork City and county can enter here The closing date is Tuesday, May 18th so act fast.


Ireland AM presenter Alan Hughes said: “After last week’s fantastic outing to Limerick, I’m really looking forward to promoting Virgin Media’s #BackingBusiness initiative and speaking with local Cork businesses who are opening their doors once again, now that lockdown restrictions are easing across the country. It’s more important than ever to help promote and support local businesses and Monday’s show is going to be a great opportunity for our viewers to see a selection of some of the best located in Cork.”