€100,000 programme to support Munster businesses with Digital Transformation Packages

Entry Portal opens for Virgin Media’s ‘Backing Business’ Initiative


Virgin Media's ‘Backing Business’ initiative, in collaboration with Digital Business Ireland (DBI), Permanent TSB, Milk Bottle Labs and Munster Local Enterprise Offices, has now opened for applications.  Businesses throughout Munster can enter here  https://www.virginmedia.ie/business/backing-business/


The €100,000 is targeted at SMEs and any Munster based business can enter.  The programme will select and support five businesses across the Munster region with bespoke digital transformation packages. Entries are being accepted from today Tuesday 4th May to Tuesday 18th May.


The aim of the campaign is to help small businesses benefit from new online consumer spending patterns with support from industry experts to help raise their ecommerce offering to the next level. Overall it will exemplify how businesses can compete online and create further opportunities for growth.


The five selected businesses will get a share of the overall €100,000 in support and will also benefit hugely from the expertise and insights of each of the Virgin Media ‘Backing Business’ partners. This includes one year of free Fibre Business Broadband with Virgin Media Business, an online Shopify Store built by Milk Bottle Labs and business development support and full membership of Digital Business Ireland's extensive network. They will also receive mentoring in digital marketing from their Local Enterprise Office and the overall initiative is supported with programme funding from Permanent TSB.


Tánaiste and Minister for Enterprise, Trade and Employment, Leo Varadkar, T.D. said: “The pandemic has transformed how most businesses work and interact with their customers. We’ve seen a huge shift to online, a trend which was happening before Covid but one that has been massively accelerated because of the virus. This initiative is a great opportunity for Munster-based businesses and is complementary to some of the Government help that is available, such as the Trading Online Voucher Scheme.”