Three new Irish SMEs benefit from Virgin Media’s €1 Million support fund boosting businesses nationwide

• helps consumers find, shop and connect with Irish owned businesses.

• All In Fitness moved classes online offering both free and paid service

• Mash Direct provide pre packed meals and services online


Friday, June 12th: Ireland’s leading connected entertainment provider, Virgin Media, recently launched a €1 Million support fund as part of its #BackingBusiness initiative to boost Irish businesses nationwide, with free on-air advertising including creative, production, profiles across its full schedule covering Virgin Media Channels One, Two and Three, Virgin Media.


Kilkenny-based helps consumers find, shop and connect with Irish owned businesses. Joining the campaign is Wicklow-based who moved their classes online offering both free and paid fitness services. The third business,, provide pre packed meals through their online delivery service.


All three businesses will feature on Virgin Media’s weekly 60” ad break campaign and will also be promoted across Virgin Media’s official social media channels.


The Virgin Media #BackingBusiness initiative is designed to underpin the renewal and recovery of businesses in communities throughout Ireland in response to the ongoing COVID-19 crisis. It’s open now to businesses across the country and aims to give them a national platform to showcase their resilience and ingenuity during these challenging times. It will feature as many Irish businesses as possible, and entering is really easy.


All business owners have to do is to send in a short email, outlining who and where they are, some of their main products or services and how they have coped and reinvented themselves through the current crisis. The ideal way to do this is to take a short video by mobile phone (including shots of the business premises). You can simply email submissions to or WhatsApp them to 089 611 1111