Iconic buildings turn red at Heuston Station, Smithfield Square, Mansion House & City Hall


Virgin Media Dublin International Film Festival, Ireland’s premier film event (February 20th – March 3rd), is marking the countdown to the festival by lighting up a number of iconic Dublin buildings in Virgin Media Red.  The lighting and projections onto these buildings will reflect the visual branding of the festival and will take place from today, Thursday 21st February to Saturday 23rd February.

Projections are planned at Heuston Station, Smithfield Square and Barnardos Square while City Hall, Dame Street and Civic Buildings will be lit up in Virgin Media Red.


Also, a customised mobile cinema will cycle around Dublin featuring content from the festival and will run competitions to win tickets to the festival.

Niamh O’Driscoll, Senior Brand and Communications Manager at Virgin Media said: “This programme is hugely exciting and showcases the very best in Irish and international film and talent. We want to encourage as many people as possible to experience and support the Virgin Media Dublin International Film Festival first-hand. We are hoping that by lighting up the city in Virgin Media Red we will help improve awareness of this event and programme.  


The 17th Virgin Media Dublin International Film Festival, Ireland’s premier film event, takes place from February 20th to March 3rd. The programme features over 125 events across 12 days and includes the best in local and international feature films, short films and documentaries. There is also a dedicated children’s and young people’s programme and a host of special events featuring  industry leaders.


Join the conversation online

Twitter: @DublinFilmFest / Instagram: @dublinfilmfestival



Virgin Media DIFF season tickets and gift vouchers are also available

For more information visit and to purchase tickets visit


- Ends -


For further press information please contact:


Anna-Maria Barry e:   l  m: 086 227 2072


About the Virgin Media Dublin International Film Festival

The Virgin Media Dublin International Film Festival was founded in 2003 and sets the agenda of the year with its programme of outstanding Irish and international film talent. Featuring a red carpet line-up of on-screen talent and guest filmmakers, the festival offers unique access to a plethora of filmmaking talent and transforms Dublin into a hub of glamour, creativity and film appreciation. The festival enjoys an international reputation and is considered a vital launch-pad for Irish titles and an important showcase of world cinema for discerning audiences.


Over the past 16 years, Dublin International Film Festival has screened world cinema from 52 different countries, a total of almost 1,500 films, of which 300 were Irish features including Irish premieres of Sing StreetOnceOndineIn BrugesCalvaryThe Stag and The Secret of Kells. The Festival has hosted over 600 major guests, including Al Pacino, Angela Lansbury, Brendan Gleeson, Daniel Day-Lewis, Danny DeVito, Ennio Morricone, Joss Whedon, Julie Andrews, Kristin Scott Thomas, Stanley Tucci, and Stellan Skarsgård.


This year the Dublin International Film Festival is sponsored by Virgin Media, with principal funding from The Arts Council. Key partners and funders include Screen Ireland, Dublin City Council, hotel partner The Merrion Hotel, print transport partner Wells Cargo, post-production partner Windmill Lane, social listening partner Olyrico and media partners Orb Screen, Wide Eye Media, the Sunday Independent, 98FM and


About Virgin Media

Virgin Media is one of the country’s leading connected entertainment providers and operates a cable and broadcast business in Ireland.


Our cable business delivers multi award-winning services: broadband, TV, mobile and home phone connect thousands of people across the country. We are extending our cable footprint with our ‘Project Lightning’ so that more communities can enjoy the benefits of the fastest, widely available broadband speeds from Virgin Media.


Our broadcast division, Virgin Media Television is Ireland’s number one commercial broadcaster operating three free-to-air channels (Virgin Media One, Virgin Media Two, Virgin Media Three, plus the Virgin Media Player) and is a significant investor in home produced content across news, current affairs and drama. We offer extensive sports coverage on our Virgin Media Sport and our 6 Extra Sport channels to ensure fans see all games across UEFA Champions League and UEFA Europa League fixtures and more.


Through Virgin Media Business, we support entrepreneurs, businesses and the public sector, delivering the fastest speeds and tailor-made services.

Virgin Media is part of Liberty Global, the world’s largest international TV and broadband company. Liberty Global connects 21 million customers through operations in 10 countries across Europe subscribing to 45 million TV, broadband internet and telephony services. It also serves 6 million mobile subscribers and offers WiFi service through 12 million access points across its footprint.


For further information please visit: