Virgin Media Business Teams Up with FMI to forge a new marketing partnership

Monday, 1st April: Virgin Media Business are announcing today a new strategic marketing partnership with FMI, the largest and leading independent field marketing company in Ireland, to promote their business offers. The agreement signing ceremony was held in Virgin Media HQ in Eastpoint Business Park with Aidan Darcy, Director of Virgin Media Business and Nicola de Beer, Managing Director of FMI in attendance.


Under this new agreement, FMI will be the sole provider of field sales for Virgin Media Business in Ireland.  It has proven its extensive know-how by leading a team that delivers award-winning campaigns across a multitude of channels for a number of sectors including FMCG, consumer electronics, drinks, DIY, hospitality, NGO, utility, telco and Government.  Headquartered in Dublin, FMI offers additional resources from their Belfast & Cork offices.


Aidan D’Arcy, Director of Virgin Media Business said: “By partnering with FMI, we’ll be able to deliver exciting new best-in-class field and marketing experience for each new business customer.  This agreement marks a significant step for Virgin Media Business as we expand our operation to more towns and cities across Ireland and grow our business in new directions.”


This partnership will provide an opportunity for both companies to become long-term growth partners in the areas of marketing and sales by leveraging their respective strengths.


Nicola de Beer, Managing Director of FMI said: “We’re excited to be selected by Virgin Media Business as their preferred marketing partner.  We at FMI feel that Virgin Media Business is becoming increasingly more popular, especially among startups and SME’s. Together with Virgin Media Business, we hope to become the number one team.”



For further information, please contact:

Anna Maria Barry e:   l   m: 086 227 2072


About Virgin Media


Virgin Media is a leading connected entertainment provider with a cable and broadcast business in Ireland.


Every day we deliver connections that really matter for thousands of consumers, with multi award-winning services including broadband, TV, mobile and home phone. Through ‘Project Lightning’, we are extending our cable footprint so that more communities can enjoy the benefits of the fastest and most widely available broadband speeds from Virgin Media.


Virgin Media Television, our broadcast division, is Ireland’s number one commercial broadcaster offering three free-to-air channels (Virgin Media One, Virgin Media Two, Virgin Media Three, in addition to the Virgin Media Player). We are a significant investor in home produced content in news, current affairs and drama as well as offering the best in international content. Virgin Media Sport and our 6 Extra Sport channels offer extensive sports coverage across the UEFA Champions League and the UEFA Europa League.


Our Virgin Media Business division provides the fastest broadband speeds and connectivity solutions for entrepreneurs, businesses and the public sector.


Virgin Media is part of Liberty Global, the world’s largest international TV and broadband company. Liberty Global connects 21 million customers in 10 countries across Europe with 45 million TV, broadband internet and telephony subscription services, 6 million mobile subscribers and 12 million WiFi access points.  


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About FMI  


Headquartered in Dublin and supported by our Belfast & Cork offices, the FMI field teams deliver award winning campaigns across a multitude of channels for a number of sectors including FMCG, Consumer Electronics, Drinks, DIY, Hospitality, NGO, Utility, Telco and Government.


Our flexible approach allows us to work with a wide variety of client partners, from smaller Artisan retails suppliers to large blue chip industry leaders.  We are able to quickly scale our staffing requirements and regularly deploy over 850+ field staff on a weekly basis across the entire country.  Our objective is to consistently deliver results and to forge long term partnerships with our clients.


Our key services are Sales, Merchandising, Demos, Recruitment, Mystery Shopping & Retail Auditing along with our state of the art Customer Service Call Centre.


For further information please visit