60% of Irish consumers plan to purchase smart home devices over the next 12 months

Virgin Media has partnered with Google to become the first Telco in Ireland to offer Irish consumers the ultimate smart home packs.


A report commissioned by Virgin Media and researched by B&A among 1,000 people nationwide revealed that 60% of Irish consumers are planning to purchase smart home devices in the next 12 months.


People with an interest in smart home technology, and those identified as ‘Smarties’ or ‘Digital Omnivores’ in the research, are the more likely to purchase smart home packs.


‘Digital Omnivores’ are in the 35-54s age group and typically have families that are pre-school/pre-teen. They are full-time workers and often work from home. The study showed that 82% of this grouping are interested in buying smart home technology.


‘Smarties’ are aged 16-34 and are typically singles or cohabiting (in the older segment) and more likely to be renters. The study showed that 66% of this grouping are interested in buying smart home technology.


Out of approximately 1,000 people who participated in the research, over 58% of those surveyed had already purchased one or more smart home device as distinct from smart TV’s or smart phones. In addition, 46% of consumers would be more likely to buy smart technology if it is offered by an Irish broadband provider.


Karen Faughnan, Senior Propositions Manager at Virgin Media, said: “Smart technology is the future of home living and Virgin Media’s Smart Home aims to make our customers’ lives simpler and a whole lot more exciting.


“From voice controlled speakers that control your smart tech and entertain the family, to smart doorbells that send you notifications when you have an unexpected visitor, and smart plugs that let you turn appliances on and off, even when you’re not at home, with Virgin Media Smart Home our customers can control their home effortlessly and instantly; all powered by Ireland’s fastest in home Wi-Fi.”


Virgin Media Smart Home packages start from just €15 a month and after 12 months customers keep their smart home technology. Check out our Smart Home range on https://www.virginmedia.ie/smart-home/


With Christmas fast approaching, there’s never been a better time for customers to upgrade their homes to a smart home and, as an added incentive, the packs are up to €129 cheaper than the recommended retail price of the bundles being purchased separately with a technician install.




For clarification or further information, please contact Anna Maria Barry at annamaria.barry@virginmedia.ie or mobile 086 2272072