BigFoot creates quite a stir for Virgin Media’s new “Nothing is Hidden” campaign
New Ad broadcasts on Friday 7th September across all Irish media platforms
Virgin Media is launching a major new campaign to highlight that ‘Nothing is Hidden’ when it comes to a Virgin mobile phone contract.
The new campaign sees Bigfoot join the crowd outside a Virgin Media store to get the slice of action. It will run for eight weeks across TV, VOD, press, radio, online and social and is spearheaded by a TV ad which launches on Friday 7th September during Coronation Street.
Created by Publicis Dublin, the campaign uses the legendary character Bigfoot to point out that Virgin Mobile will make it clear when your phone is paid off. The service also allows you to upgrade your phone whenever you want and Virgin Mobile will never lock your phone to our network.
The TV ad features Marcus Christensen (Bigfoot) and Lauren Coe (Virgin Media Assistant).
We watch as a large, hairy creature comes out of hiding, slowly making its way towards a Virgin Media store. It is of course Bigfoot and just like the other customers waiting in line outside the store, he now believes nothing should be hidden, especially when it comes to a mobile phone contract. Instead of playing Bigfoot as the loud, scary monster you’d expect, he is in fact soft-spoken, friendly and the warm chemistry between his character and the Virgin shop assistant brings an incredibly charming and humorous feel to the film.
The film was shot by the hugely talented director, Tore Fransden from Sweet Shop in Nu Boyana Studios, Sofia, Bulgaria.
Jimmy Murphy, Business Director, Publicis Dublin commented: ‘”Nothing Hidden” is such a powerful proposition. It’s great when a client has a message like this that is so disruptive and compelling, it demands that you are ambitious with your creative in order to do it justice. Virgin Media is a brand that people expect to do things differently and provide entertainment and hopefully we’ve achieved both with this campaign.’
Niamh O’Driscoll, Senior Manager of Brand, Marketing and Communications at Virgin Media had this to say about the new campaign: “We all know the mobile industry in Ireland is rife with hidden terms and conditions but that’s not the case at Virgin Mobile where we’ve always been as transparent as possible for our customers.”
“Even Bigfoot would agree, our new creative campaign not only captures Virgin Media’s bold approach to things but with that we’ve nothing hidden. Virgin Mobile is the most transparent network in Ireland, something we think Irish consumers will really appreciate.”
Offering unbeatable value from the very start and a wide array of competitively priced handsets, Virgin Mobile has allowed Irish consumers to have the best of both worlds with contract flexibility and the best smartphones on the market.
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About Virgin Media
Virgin Media is known for challenging the status quo – taking on industry giants, championing people and simply delivering extraordinary products and services.
We help create a digital world that makes good things happen: for our customers and the communities in which we operate.
In Ireland our cable business delivers multi award-winning services: broadband, TV, mobile and home phone connect thousands of people across the country. But we’re not finished, we’re extending our network reach through Project Lightning so that more communities can enjoy the benefits of the fastest, widely available broadband speeds from Virgin Media.
Our broadcast division, Virgin Media Television is Ireland’s number one commercial broadcaster operating three free-to-air channels (Virgin Media One, Virgin Media Two and Virgin Media Three, plus the Virgin Media Player) and is a significant investor in home produced content across news, current affairs, drama and sports.
Through Virgin Media Business, we support entrepreneurs, businesses and the public sector, delivering the fastest speeds and tailor-made services.
Virgin Media is part of Liberty Global, the world’s largest international TV and broadband company, with operations in 11 European countries. The company invests in the infrastructure and digital platforms that empower customers to make the most of the video, internet and communications revolution.
For further information please visit: www.virginmedia.ie