The following information is a UPC Ireland Press release from before the move to Virgin Media

UPC Introduces My Prime

- The Next Stage of the Horizon Evolution My Prime –
A library of Ireland’s most popular box sets, movies and kids shows Ireland, Thursday 19th

19th March, 2015 - UPC, Ireland’s leading connected entertainment provider, has today announced that it has agreed content deals with key local content providers and US Studios to bring the most exciting titles to its customers as part of its new service, My Prime. With the very best of Irish and international content My Prime brings thousands of hours of entertainment to UPC customers across multiple platforms such as the Horizon TV HD+ box and Horizon Go, available both In and Out of Home, all at no extra cost!

Through agreements with Miramax, RTÉ, Element Pictures Distribution, Disney UK and Ireland and many more, My Prime will give customers access to a massive library of box sets of their favourite TV shows, blockbuster movies and kids programming. From today customers can select from a range of popular box sets including "Love/Hate", "Revenge", "Scandal", "Cougar Town" and "Devious Maids"; the film selection includes The Boy in the Stripped Pyjamas and There Will Be Blood and many more from prestigious Miramax library; as well as titles from other libraries such as The Guard, What Richard Did, His and Hers; and kids shows "Bob the Builder", "Fireman Sam", "Angelina Ballerina", and "Sesame Street". New titles will be added every month with UPC continuing to invest in My Prime, bringing customers thousands more hours of quality box sets, movies and kids programming.

Speaking about My Prime, Bill Blake, head of commercial and products at UPC said, “We want to make watching television even more enjoyable for our customers. As market leaders we are committed to providing the best home entertainment offering available. The My Prime service is an exciting new development which will give customers the freedom and flexibility to access video content at any time and without limits. ”

My Prime is available to all Horizon customers within their bundle for no extra charge. Access to the My Prime content is available through on the On Demand area in Horizon. Customers who do not have Horizon may, from today, upgrade free of charge or alternatively keep their existing digital box and avail of the service for an additional €5 per month.

Follow us on Twitter: @VirginMediaIE