UPC kicks-off Largest Sports Marketing Campaign

Tuesday 2nd September, 2014: Ireland’s leading TV, broadband and communications innovator UPC has launched its biggest ever new season kick-off with a €2 Million marketing campaign highlighting more sport, more choice and more reasons to watch through UPC’s
revolutionary Horizon TV service.

The extensive €2 million campaign includes heavyweight TV and radio media advertising across the main national channels with 45% of the budget targeting broadcast and the remainder focused on print, digital media and outdoor. The broadcast campaign features the catchy single ‘Plage’ by Crystal Fighters.

UPC has also focused on radio station sponsorship for the first time as the sponsor of Premier League Coverage on Newstalk’s Off The Ball

The overall campaign brings exceptional value to sports fans where UPC is offering Sky Sports at just €1 a month for six months for all new Horizon TV customers. The move will save new customers €204 on current prices for Sky Sports.

The campaign was created by advertising agency Irish International and directed by Ad Director Kevin Thomas, with media buying handled by Carat.

Meadhbh Quinn, head of brand & marketing communications at UPC Ireland comments: “We’re passionate about delivering truly great entertainment for our customers. We’re offering more sport, more choice and more reasons to watch top class sporting action from around the world through UPC. New customers can switch on to our latest Sky Sports offer for just €1 per month which is simply unrivalled in the marketplace.”

Horizon TV is UPC’s revolutionary service which brings TV to life in extraordinary new ways and sets the new gold standard for TV, broadband and phone services in Ireland. Delivered through UPC’s fibre power network, Horizon lets you watch TV, record up to four programmes at once whilst watching a fifth, surf the web and call family and friends, all through one clever box including superfast broadband

ENDS

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