The following information is a UPC Ireland Press release from before the move to Virgin Media
UPC introduces Radio Nova to its digital radio line up
Dublin – January 28, 2014—UPC today announced the inclusion of another popular radio station to its expanding Irish digital radio line up. Radio Nova now joins UPC’s digital radio platform on channel 937. The radio station broadcasts to Dublin city, county and commuter belt, including Wicklow, Kildare, Meath and key demographics include 25-44s, 15-34s and housekeepers, as well as the number of women listening to the station.
The schedule is made up of a strong mix of presenters such as Joan Lea and Marty Miller on the station's 'Morning Glory' breakfast show, Greg Gaughren, Pat Courtenay and Dee Woods, who covers Nova Nights.
Kevin Branigan, CEO of Radio Nova said: “Nova offers an incredible catalogue of music, created by people who know what makes good radio work and delivered by a fantastic mix of presenters. We employ a team of almost 40 people across several departments – Programming, Sales, Commercial Production, Promotions and General Administration. An example of our key artists include The Killers, Kings of Leon, Coldplay, Keane, Foo Fighters, Kaiser Chiefs, Red Hot Chilli Peppers, U2, Fleetwood Mac, Bruce Springsteen, Tom Petty, The Who and many more.
Joining UPC’s digital line up enables us to strategically widen our market reach, increase our listenership and offers advertisers another unique platform to target listeners. This is a very exciting move for us here in Radio NOVA and we look forward to growing our listenership across UPC’s digital footprint. “
David Kent, Content Manager at UPC added: “This is another example of UPC supporting Irish indigenous channels and our commitment to continue to promote everything that is Irish, such as Radio Nova. UPC customers can be assured that this is another move to expand our range of content and generate more listening hours to our customers menu.”
Limerick is the location of UPC’s national customer care and administration centre where UPC employs 400 staff. UPC is Ireland’s leading TV, broadband and communications innovator. Its fibre power network reaches over 745,000 Irish homes, following from UPC’s investments of over half a billion euro in its network. UPC is the market leader in triple play services bringing digital TV, superfast broadband and phone services combined to over 175,000 homes who already avail of the service.