Virgin Media to showcase their Broadband Superiority in new ‘What About the Future?’ Integrated Marketing Campaign
Get ready for Virgin Media’s brand new integrated marketing campaign showcasing their Broadband Superiority from today May 13th across TV, OOH, VOD, social media and digital takeovers.
Created in partnership with Publicis Dublin, produced by Antidote Films and directed by the visionary US Director Nick Roney, the new campaign tells the story of Virgin Media’s relentlessness pursuit of Broadband perfection to be ready for anything the future might throw at it.
The advert is set in Virgin Media’s Extraordinary Broadband Lab, where three zany Virgin Media techs ask ‘what about the future?’ as they jump forward in time. As with real life, the broadband challenges get more and more complex and require Virgin Media-level speed and reliability to keep up.
Publicis Dublin developed the idea and the creative work. OMD developed the media strategy for the campaign, which will launch over a 12-week period with 60” and 40” brand TV as well as a 20” cut down that will also play out on VOD. The OOH strategy has been developed in response to current Covid restrictions targeting consumers in and around their own communities. Homepage takeovers on high traffic websites along with bespoke social content will amplify the campaign online.
Niamh O’Driscoll, Head of Brand and Marketing at Virgin Media from Virgin Media said: “Following our successful Virgin Media TV360 launch last year, it’s been fantastic to work with Nick and the team at Publicis and Antidote again building upon our ‘Bring On Amazing’ platform.
With our new Broadband Superiority campaign, we will showcase how Virgin Media offer Ireland’s fastest broadband network, which has been independently verified by Ookla, along with 99.9% reliability, to even the busiest of modern-day family homes – now and into the future, whatever that may look like!.
Nick is a brilliant directing talent with a unique vision and style and I think audiences at home will enjoy our interpretation of what homes of the future might look like.”
The new campaign will air throughout May, June and July during top programmes across Virgin Media One including the most anticipated show of the summer, Love Island.