Press Release

Virgin Media and eir agree deal to carry each other’s Sports channels

Agreement benefits Irish Sports fans

15th August 2019

Virgin Media and eir have agreed a deal to carry their key sports channels on each other’s TV platforms. 


Under the agreement, Virgin Media Sport will be available to eir customers as part of the eir sport pack and in turn, eir sport will be available to Virgin Media TV customers.


The new arrangement will come into effect in the coming weeks ahead of the upcoming Rugby World Cup, and the new season of the UEFA Champions League and the UEFA Europa League.


Both companies welcomed the agreement saying; “This is great news for Virgin Media and eir customers who will now be able to enjoy an even greater choice of Sports programming on our platforms.”




Notes to Editors


eir sport

eir sport is the official broadcaster of the Rugby World Cup in Ireland and the only place to watch all 48 games. eir sport is also the main Irish rights holder for the Guinness PRO14.  eir sport will also show extensive live Allianz Leagues Hurling and Football, live action from the FA Cup, SSE Airtricity League, Irish U21 Home qualifiers, tennis from Roland Garros, Wimbledon and more.  eir broadband, eir TV and selected eir mobile customers will be able to watch live UEFA Champions League and live UEFA Europa League at no additional charge as part of the eir sport pack.  The content will also be available to those paying for the eir sport pack on Sky. 


Virgin Media Sport

Virgin Media Sport offers extensive sports coverage across over 300 matches in the UEFA Champions League, the UEFA Europa League, the Nations League and the UEFA Euro 2020 Qualifiers - making Virgin Media Sport the home of top European Football. Virgin Media Television broadcasts the Guinness Six Nations, The Heineken Champions Cup and top horse racing including the Cheltenham Festival and Aintree Grand National, all free-to-air.  In the coming weeks Virgin Media TV customers will get access to the Rugby World Cup, Guinness PRO14, and Allianz League, which will further broaden Virgin Media’s sports coverage, at no additional charge for Virgin Media TV customers. 


Press contacts

Virgin Media:
Anna Maria Barry (  / 086 2272072

Tim Kinsella ( / 086 813 7512


Kieran McSweeney ( /  087 6132026