Costa Coffee

105 coffee shops around Ireland

Snapshot

  1. Costa needed a complete overhaul of their existing WiFi system, which had consisted of a number of different solutions from multiple providers resulting in an inconsistent and problematic service for their customers.
 
 

Digital aims

These days, customers look for great service when it comes to their coffee and their WiFi.

 

Catering and hospitality franchises are discovering that WiFi is not just another customer expectation that needs to be satisfied. Providing a well-connected environment can benefit business by helping organisations get to know their customers, and could even be a form of income generation. It can open up great marketing opportunities, but also increase a sense of community and help make customers feel welcome. 

Operational goals

Costa needed a single, smart WiFi service that could be implemented in all their 105 outlets across Ireland and Northern Ireland. They needed to be able to monitor traffic in order to gain insight into customer flow and trends. They also needed a system that could capture user info, interface with their existing customer loyalty system and provide connectivity for their tills. 

Virgin Media Business WiFi for for Costa Customers

We installed Virgin Media Business WiFi in each of Costa’s sites across Ireland and Northern Ireland, providing their customers with one free 30-minute Internet session per day and unlimited access for Costa card holders. 

Outcomes

Using their new business WiFi, Costa can now collect user data and analyse customer trends. Customers are also directed to Facebook when they log in, encouraging those all-important ‘likes’. From collected data, Costa can also identify their busiest periods for customer WiFi usage, allowing them to launch new Facebook promotions when more people will see them. Costa have also streamlined their outgoings as each outlet pays a single, flat rate.

About Costa Coffee

Costa Coffee was founded in 1971 by Italian brothers Bruno and Sergio Costa who moved to England in the 1960s. It is now owned by Whitbread PLC and there are more than 3,400 Costa outlets throughout 32 countries.

Recommended products

Offering customers WiFi is a great way to bring more people through your doors and keep them coming back. See why ours is special.

 
 

Dedicated Internet Access provides the ultimate in connectivity by offering dedicated, direct access to the Internet that's just for you.

 
 
 
 

Let's talk

1800 940 062

Open 9am - 5pm | Mon - Fri

We won't give you the hard sell. During your chat with us, we'll talk about your business, the challenges you face, and how we can help. Our goal is that you come away with a product that's tailored for you.

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